My name is Natália and I'm a Latin American
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/about
I'm Natália Revelant Ferreira, a brazilian designer based in Lisbon.
Over the last decade, I've worked across visual storytelling, information design, and presentation design. Most of that time was spent helping organizations make sense of complex topics, whether through research reports, strategic narratives, data visualizations, or presentations designed for high-stakes conversations.
My practice is rooted in the belief that design is not simply about making information look better. It's about helping people understand it. The projects I enjoy most sit somewhere between structure and storytelling: organizing complexity, revealing patterns, and building narratives that make ideas easier to navigate.
Today, alongside visual storytelling, I'm expanding my practice into digital product design, exploring how the same principles of clarity, systems thinking, and visual storytelling can help shape better user experiences.
Download CV/approach
#01
A collection of well-designed moments can still feel disconnected when there is no structure connecting them. I think about an experience as a whole, where each moment relates to what comes before and after it. The connections between parts shape how the experience is understood.
#02
The strongest work comes from understanding the content well enough to let it influence the design. Structure, hierarchy, interaction, and visual expression develop alongside the ideas they need to communicate, making design part of the thinking rather than a layer added later.
#03
Before deciding how something should look, I ask what it needs to do within the experience. Some elements guide attention, others clarify information, create emphasis, support navigation, or move the experience forward. Understanding that role gives design a clearer direction.
#04
The conditions around an experience affect how it should be designed. Where, when, how, and with whom something is experienced can change its pacing, hierarchy, density, and level of guidance. Good design accounts for those conditions from the start.
#05
I think about accessibility as part of making information clear and usable. When something is easier to read, scan, understand, and navigate across different conditions, the experience works better for more people.
#06
People approach experiences with different levels of knowledge, expectations, goals, and attention. Designing for those differences means thinking carefully about what needs to be immediately clear, what can be discovered along the way, and how much context the experience needs to provide.
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